Team Canada Ceremony Outfits Roasted Online After Olympic Debut

Team Canada’s opening ceremony outfits, designed by Lululemon, drew a sharp online reaction after athletes appeared in the gear at the Olympic opening ceremonies, with many social media users mocking the look while athletes posted their own fit check videos showing off the design.

According to details released about the uniforms, the ceremony jackets are reversible and weatherproof, built for insulation and wind resistance, and inspired by Canada’s landscape. The design prioritizes athlete performance and protection from the elements.

Online critics focused on the appearance rather than the function.

Posts across X compared the jackets to sleeping bags, Tim Hortons cups and ladybugs, while others called them the ugliest outfits Canada has worn at an opening ceremony. Some users asked if the team had “lost a bet,” while others joked about the color choices and oversized shape.

Several widely shared posts contrasted the Canadian outfits with Team USA’s ceremony parkas by Ralph Lauren, describing the American look as more classic and elegant. That side by side comparison helped fuel more backlash toward the Canadian design.

Not all reaction was negative. Some posts defended the bold styling, with one viral comment describing Canada’s look as avant garde and more experimental than other teams.

The debate also triggered nostalgia for past Canadian ceremony outfits. Some commenters pointed to Hudson’s Bay Company designs from Nagano 1998 and Vancouver 2010 as preferred examples of a more traditional look.

Similar reactions have happened before. Past Lululemon Olympic kits, including Beijing 2022, also faced early online criticism but later sold out with fans. Despite the uniform controversy, the clothing did not translate into reduced support for the team.