Social Media Advertising

Bow Valley Insider is the fastest-growing digital media platform serving the Bow Valley Region, including Canmore, Banff, Lake Louise, Kananaskis, and MD of Bighorn.

We work with local businesses and event organizers to produce highly engaging, short-form video content that drives meaningful viewership and engagement among locals and tourists in the Bow Valley.

Want to learn how we can drive results for your business? Fill out our Social Media Advertising Form to speak to us about opportunities.

Audience Insights

Our audience consists of locals living and working in the Bow Valley or those who frequently visit it and consider the mountains their “second home.”

Click here to check out our Instagram page.

  • Followers (as of March 31, 2025): 12,086

  • New Follower Growth (average 30-day period): 2200-2400

  • Views (average 30-day period): 1.1-1.3 million

    • 13% followers

    • 87% non-followers

  • Top Locations

    • Calgary: 40%

    • Canmore: 11%

    • Edmonton: 10%

    • Banff: 7%

    • Toronto: 3%

    • Cochrane: 3%

  • Age Ranges

    • 18-24: 5%

    • 25-34: 23%

    • 35-44: 27%

    • 45-54: 23%

    • 55-64: 15%

  • Gender

    • Male: 44%

    • Female 56%

How Can We Help Grow Your Business?

Branded Feature Video

A custom short-form video posted on our Instagram account, designed to grab attention and drive real engagement.

We start by understanding your business and goals, then craft a compelling hook and script to maximize impact. Next, we come to your business or event, spending a few hours (or a full day) capturing high-quality footage. Finally, our editors transform it into a polished, engaging video that gets your brand noticed.

Examples:

Juniper Bistro - 5 Course Tasting Menue Feature

United Thrift Grand Reopening Event

Alpenflora Valentine’s Day Floral Workshop

Round-Up of Best Coffee Shops in Canmore

Opportunities

Want to learn more? Please complete our Advertising Form to speak to us about opportunities.