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- How Pine Peak Paving Landed $32,000 in Jobs After Just Two Ads with Bow Valley Insider
How Pine Peak Paving Landed $32,000 in Jobs After Just Two Ads with Bow Valley Insider
This is the story of how Oakley Werenka, owner of Pine Peak Paving, took his concrete repair business from brand new to booked out—with a little help from Bow Valley Insider.
The Challenge?
Oakley launched Pine Peak Paving in Canmore in the summer of 2024. But like most new businesses, he faced a big question: How could he reach the Bow Valley homeowners who needed his services?
He turned to Bow Valley Insider for help, and after a quick chat, we saw the perfect way to support his business. Not only did Oakley need to reach local readers, but he also needed ad copy that would get them to stop scrolling.
Our Solution:
After learning more about Pine Peak Paving, we crafted ads that used a dash of humor to capture attention and drive engagement.
The first ad ran on a Monday and kicked things off with:
WHO IS THIS FRIENDLY-LOOKING GUY?
And why is he getting a front-row seat in Bow Valley Insider?
This is Oakley. He just started Bow Valley’s latest business.
Is it building luxury treehouses? Is it selling artisanal hotdog buns?
Nope. Even cooler…
It’s Pine Peak Paving–Your go-to source for concrete repair and restoration.
Okay, okay—before you scroll past this (totally awesome) concrete ad, let me hit you with a fun fact:
Own a home? You can increase it’s value by up to 7% with one simple move.
(And in the Bow Valley, that 7% equals a gadzillion dollars in property value).
It’s called concrete sealing.
Think of it as a spa day for your driveway, patio, and walkways. It protects your concrete, prevents costly damage, and keeps everything looking fresh.
And the best time to do it? Right now.
Winter is coming (cue Game of Thrones music), and those freeze-thaw cycles are about to wage war on your surfaces.
Seal it before the cracks sneak in, and you’ll feel damn good knowing your concrete’s ready for the Bow Valley winter - no dragons required.
(If you didn’t click, you’re either ready to return to the news or confused by the dragon reference).
The Results?
The audience loved it.
Comments poured in, like:
Loved your ad for the concrete guy! Made me laugh, super relevant and sold his service well.
And Oakley was thrilled: After just two ads, Pine Peak Paving booked over $32,000 in new business.
Here’s what Oakley had to say:
On working with Bow Valley Insider:
"The whole process was quick and easy. Ben helped tidy up the ad copy, and we were live in no time. Great experience."
On results:
"From two ads, I got 15 inquiries and booked over $32,000 in jobs. The ROI was incredible."
On reaching his target market:
"The newsletter was a perfect fit for my business. It operates right where my customers are."
Would he recommend Bow Valley Insider?
"Definitely. I’m already planning to advertise again next summer. The newsletter keeps growing, and I’m excited to see even better results next year."
📈Ready to reach Bow Valley locals and get results like this?
Fill out this quick form to get started.