How This Ostepathy Clinic Booked 21 New Patients in 48 Hours With One Ad

Osteopathy For All has been helping Canmore locals move better and feel better—without endless weekly appointments.

Led by Clement Rhein, an expert in causality osteopathy, the clinic takes a comprehensive approach to pain relief, focusing on identifying the underlying biomechanical issues that contribute to discomfort and dysfunction.

But even with a solid client base, attracting new patients was a challenge.

The Problem?

Canmore’s a small town, and getting the word out to locals who could truly benefit from osteopathy wasn’t easy.

Traditional advertising wasn’t delivering results, and tracking ROI was nearly impossible.

Like many healthcare providers, Clement relied on word-of-mouth marketing, which worked—but slowly.

Osteopathy For All needed a direct and effective way to reach Bow Valley locals looking for pain relief and long-term mobility solutions.

That’s where Bow Valley Insider stepped in.

The Solution:

We knew Clement’s ideal clients lined up perfectly with our readers—slightly older locals, active hikers and skiers, and people looking to stay mobile and pain-free as they age.

So, we crafted a campaign highlighting his free total body assessment, a no-risk way for potential patients to experience osteopathy firsthand.

But we didn’t stop at just running an ad.

We took a deep dive into Osteopathy For All’s website and booking process, analyzing how visitors interacted with the site and identifying key areas where potential clients might drop off before booking. Clement’s site was packed with great information, but the scheduling process wasn’t as intuitive as it could be.

To maximize the impact of our ads, we recommended changes that streamlined the booking funnel, making it crystal clear how to sign up for the free total body assessment. We even helped set up a dedicated landing page just for Bow Valley Insider readers, ensuring that when our audience clicked through, they had a frictionless path to booking.

This extra layer of marketing expertise made all the difference.

Clement signed up for 10 newsletter ad spots—but after just the first one, the results blew us away.

Here’s the ad that ran:

The Results?

Within 48 hours of the ad going live, Clement booked 21 new patient appointments.

His response?

95% of people who came in for a free check-up converted into paying, long-term clients. In other words, this campaign delivered an incredible ROI.

Clement made 4X his ad spend back—after just one ad. And with nine more ads still to run over the next year, the potential is massive.

Want More Patients for Your Healthcare or Wellness Business?

If you’re looking to attract local clients who actually book appointments, Bow Valley Insider is the best way to reach Bow Valley residents.

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