How Logel Homes Secured a Pre-Sale Deposit for Altitude After 4 Ads With Bow Valley Insider

When Logel Homes set out to introduce their new condo and townhome development, Altitude at Three Sisters Mountain Village, they knew they had something special. Nestled at the base of the Three Sisters with breathtaking views of the Cascade Mountain range, this development offered an incredible opportunity for locals to own a piece of Canmore real estate.

The Challenge?

While Logel Homes excels at building homes, reaching Bow Valley locals was a new challenge.

Their goal?

Drive awareness about their exclusive 30-day sales window for locals, build a list of leads to re-market to, and, ideally, secure pre-construction deposits during their in-person event at Elevation Place.

But how could they communicate effectively with locals?

That’s where Bow Valley Insider came in.

The Solution:

We worked with Logel Homes to adapt their messaging for our local audience. Using our newsletter’s distinct voice, we fine-tuned their ad copy to resonate with readers and formatted it as native content.

To ensure results, we set up a unique RSVP form exclusively for Bow Valley Insider readers. This allowed us—and Logel Homes—to track exactly how much of the event's success came directly from our audience.

Here’s a snippet of one of the four ads we ran:

The Results?

The campaign was a success.

Logel Homes shared that most event attendees learned about it through Bow Valley Insider.

And even more exciting? One of the RSVPs from our newsletter turned into a pre-construction deposit—a major win for the developer.

This deposit alone provided a significant return on their advertising spend and validated Bow Valley Insider’s ability to connect businesses with the right local audience.

📈Ready to reach Bow Valley locals and get results like this?

Fill out this quick form to get started.