Bow Valley Insider

Bow Valley Insider
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Newsletter Advertising

Bow Valley Insider is the fastest-growing digital media platform serving the Bow Valley region, including Canmore, Banff, Lake Louise, Kananaskis, and MD of Bighorn.

We email our audience local news and events every Monday, Wednesday, and Friday at 7 AM (no crime or partisan issues).

Want to learn how we can drive results for your business? Fill out our Newsletter Advertising Form to speak to us about opportunities.

Advertiser Testimonials

Audience Demographics

Our audience consists of affluent locals living and working in the Bow Valley or frequently visiting it and considering the mountains their second home.

High Earners: 80% earn above the median salary for the Bow Valley.
Slightly older: 84% are ages 45+
Decision-makers: 18% are business owners, entrepreneurs, senior executives, and managers.
Female leaning: 66% identify as women
Local Shoppers: 98% believe it’s important to shop locally.
Purchase Intent: 63% say they’ve purchased something they saw within the newsletter.
Home Owners: 68% own homes in the Bow Valley.
Locals: 41% have lived in the Bow Valley for 10+ years.
- 6-10 years: 14%
- 1-5 years: 21%
- Less than 1-year: 5%
- 20% don’t live in the Bow Valley (primarily Calgary)
Seeking Unique Experiences: 72% say they’re looking for itineraries, events, and activities in the Bow Valley

Attributes

Town Pride
Outdoor Enthusiast
Loves to Volunteer
Active/ On-the-Go

Family First
Early Riser
Community Organizers
Environmentally Conscious

Fast growing: Approximately 50 new subscribers every day. Every newsletter is sent to more subscribers than the previous one.
Total subscribers: 10,531 subscribers (as of March 31, 2025).
Total impressions: 107,000+ emails sent per month.
High engagement: We have a 65.3% open rate and 17.9% click rate (yes, people love receiving our emails).

How Can We Help Grow Your Business?

1. Branded Content

Also known as our classic mini-article, this is our highest-engagement ad placement.

With up to 150 words, three links, and an image, our team will help you draft custom copy designed to drive traffic, leads, and sales to your business. This section is next to our top stories at the top of our newsletter.

Examples:

Real Estate Ad Example

Law Firm Ad Example

Event-Based Ad Example

Community-Based Ad Example

Home Service Ad Example

All we need is some basic information, and our team will craft a 40-word blurb to drive traffic and build awareness.

This is a native ad opportunity, meaning we integrate you seamlessly as part of our regular content within the “Community Highlights” or “Things To Do” section of our newsletter.